The relationship-first sales lab

Less pitching.
Better conversations.

Start with curiosity. Find out what matters. Help the owner decide whether a next step makes sense. Practice real conversations, from the first introduction through the agreement and beyond.

Community homeNew-owner workbook ↗Works cited ↗
Use these examples to find your own words—not to memorize a performance. Ask one question, listen to the answer, and let that answer guide you. Each lesson includes optional source notes and a short practice exercise.
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